Squadra Avocats advised the shareholders of SMART DATA FOR LEAD on its sale to AAA Data.
AAA DATA acquired 100% of the shares of SMART DATA FOR LEAD, a key player in data processing and the commercialisation of B2B data (production and distribution of operational company files, multi-channel direct marketing campaigns, CRM data feeds and quality improvement), particularly active in the automotive sector. SMART DATA FOR LEAD is a privileged partner of French automotive manufacturers for their CRM strategies and customer-journey management. It was previously held by the Ablutor group (holding of Amabis) and HSK Partners.
AAA DATA specialises in marketing-data activation and automotive-market statistics. It is the French market leader in its sector. With this acquisition, AAA DATA strengthens its presence in B2B data, supporting marketing activation and CRM data processing for its clients.