Squadra Avocats recently advised FERPECTION, a start-up specialising in user-experience (UX) optimisation and quality assurance, on its acquisition by UNGUESS (unguess.io), Italy's leading crowdtesting platform.

This strategic transaction creates a leading European group in quality assurance and UX research. The acquisition strengthens UNGUESS's market position by integrating FERPECTION's prestigious portfolio of major French clients, which includes Air France, Clarins, L'Oréal, LVMH, Matmut and SANEF.

Squadra Avocats' Corporate M&A team, made up of partners Camille Mirabel-Chambaud and François Lan and associate Marine Despres, advised FERPECTION throughout the transaction.